Press & Media

This Press & Media Terms (the “Terms”) governs all use of Novum Inc.’s brand assets, press materials, product information, promotional content, and website content by journalists, media outlets, bloggers, content creators, publishers, and any third party referencing, reproducing, or distributing any of our content or brand identifiers (collectively, “Media Parties”).

Novum Inc. maintains an industry-leading, benchmark-setting press and brand governance framework engineered to ensure accurate, transparent, and legally compliant media representation across our full portfolio of 11 core consumer categories and 45 curated sub-categories. Our zero-tolerance policy for misleading or non-compliant brand representation, paired with our rigorous multi-jurisdictional compliance infrastructure, sets the standard for responsible retail media governance.

Capitalized terms used herein have the same meaning as in our Terms of Service, Privacy Policy, Gift with Purchase Promotion Rules, International Shipping Info, Return & Refund Policy, and Food Safety & Allergen Disclosure. By accessing, using, reproducing, or referencing our brand assets, press materials, or website content, you acknowledge that you have read, understood, and agree to be bound by these Terms.

1. Definitions

· Press Materials: All news releases, product imagery, brand assets, fact sheets, executive quotations, product specifications, and other informational or promotional materials made available via our press resources, media portal, or public website.

· Brand Assets: All trademarks, service marks, logos, product names, trade dress, taglines, and other brand identifiers owned or licensed by Novum Inc.

· Qualified Editorial Use: Use of Press Materials and Brand Assets that fully complies with all terms set forth herein, for bona fide editorial, news, review, or commentary purposes.

· GWP (Gift with Purchase): Our conditional tiered promotional gift program, under which complimentary promotional goods are provided to customers who meet defined purchase thresholds. GWP items are not merchandise offered for independent sale and have no independent cash or redemption value.

· MSRP: Manufacturer’s Suggested Retail Price, the official retail price published by the product manufacturer. MSRP is the sole and exclusive valuation reference for all GWP items for all purposes, including return deductions, customs declaration, and liability calculations.

· Final Paid Amount: The total amount actually paid by a customer for a single individual order, including merchandise subtotal, shipping charges, and applicable taxes, after all discounts, coupons, gift cards, store credits, and adjustments have been applied.

· Tier: A specific GWP reward level corresponding to a defined minimum Final Paid Amount threshold.

· Media Party: Any individual or legal entity that accesses, uses, reproduces, or references our Press Materials, Brand Assets, or website content.

2. Brand Asset License & Usage Guidelines

2.1 Limited License

Subject to strict compliance with these Terms, we grant each Media Party a limited, non-exclusive, non-transferable, non-sublicensable license to use our Brand Assets and Press Materials solely for Qualified Editorial Use.

2.2 Permitted Uses

Brand Assets and Press Materials may be used for:

· bona fide news reporting, commentary, criticism, or product reviews;

· product announcements, industry analysis, and market coverage;

· accurate references to our company, products, or promotions in legitimate editorial content.

2.3 Prohibited Uses

Under no circumstances shall any Media Party:

· alter, distort, recolor, rotate, animate, or otherwise modify our logos, trademarks, or brand identifiers in any manner;

· use our Brand Assets in a manner that implies endorsement, sponsorship, joint venture, partnership, or official affiliation beyond the scope of ordinary editorial coverage;

· use our Brand Assets in connection with any false, misleading, defamatory, obscene, illegal, infringing, or harmful content;

· use our Brand Assets to promote third-party products, services, or offers without our prior written consent;

· register or use our trademarks, brand names, or confusingly similar terms in domain names, social media handles, advertising keywords, usernames, or other identifiers;

· use our Brand Assets in any way that violates applicable laws, regulations, or third-party platform terms.

3. Editorial Accuracy & Content Standards

We maintain a zero-tolerance standard for misleading or inaccurate media representation of our business, products, policies, and promotions. All Media Parties must ensure that all coverage is truthful, accurate, and current as of the date of publication, based exclusively on the official content posted on our website at the time of the customer’s visit.

3.1 Reseller Status Disclosure

All coverage must clearly and accurately reflect that Novum Inc. operates exclusively as an independent authorized reseller and distributor. We are not a manufacturer, formulator, or producer of any product sold or offered on our platform.

All product design, engineering, manufacturing, production, quality control, safety testing, formulation, labeling, and regulatory compliance are the sole and primary responsibility of the respective licensed manufacturer. For food, beverage, and nutritional products, product safety, formulation, ingredient accuracy, allergen control, and all food safety matters are the sole and primary responsibility of the manufacturer. Media Parties should direct all product-specific safety, quality, or warranty inquiries to the respective manufacturer.

3.2 No Product Warranties

No Media Party shall make any representations, warranties, or guarantees regarding product quality, performance, safety, efficacy, reliability, or delivery times. All product warranties, where applicable, are those of the respective manufacturer and are subject to the manufacturer’s official terms and conditions.

3.3 Pricing & Fees Accuracy

All references to pricing must accurately reflect that prices are in United States Dollars and exclude taxes, duties, shipping, and fees unless explicitly stated otherwise. Media Parties shall not misrepresent total cost of ownership or omit mandatory fees, duties, or taxes.

3.4 Shipping & International Order Accuracy

For international orders, Media Parties must accurately state that:

· all international orders are shipped Delivered Duty Unpaid (DDU);

· customers are solely responsible for all import duties, tariffs, VAT, GST, and customs fees;

· customers are responsible for ensuring compliance with all import regulations of their destination country;

· delivery timeframes are estimates only and subject to carrier, customs, and regulatory factors.

4. Gift with Purchase (GWP) Mandatory Media Guidelines

The following non-negotiable rules apply to all media coverage, references, and representations of our GWP program. Any material misrepresentation of GWP terms shall constitute a material breach of these Terms and may result in immediate revocation of all access rights and pursuit of all available legal remedies.

4.1 Nature of GWP Items

GWP items are complimentary promotional gifts provided at our discretion. GWP items are not merchandise offered for independent sale and have no independent cash or redemption value. Media Parties shall not represent GWP items as products available for separate purchase, assign them independent monetary value, or suggest they may be exchanged for cash or credit.

4.2 Eligibility Calculation

GWP eligibility is determined exclusively by the Final Paid Amount of a single individual order. Media Parties shall not:

· state or imply that multiple orders may be combined, stacked, aggregated, or consolidated to reach a higher tier threshold;

· state or imply that shipping charges, taxes, duties, or GWP item values count toward the purchase threshold;

· promise any specific GWP item, tier, or availability beyond what is stated on our live website at the time of the customer’s visit.

Only the highest qualifying tier applies. Tiers do not stack and lower tiers are not included.

4.3 No Separate Returns of GWP Items

GWP items cannot be returned, refunded, exchanged, or credited separately from the main order. Media Parties shall not state or imply that GWP items may be returned, refunded, or exchanged independently of the associated main order. All GWP-related returns must be processed together with a corresponding return of merchandise from the original order.

4.4 Deductions on Voided Eligibility

If any return, refund, credit, price adjustment, or chargeback reduces the Final Paid Amount below the qualifying GWP tier threshold, GWP eligibility is automatically and immediately voided.

If the customer elects to keep the GWP item, the full original MSRP of the applicable tier will be deducted from the refund in full.

· No depreciation, pro-rating, wear-and-tear adjustments, damage discounts, or partial credits apply under any circumstances.

· GWP items that have been opened, unsealed, used, damaged, scratched, missing components, previously replaced, or activated are all subject to full MSRP deduction. No allowance is made for condition, remaining value, or cost of replacement.

4.5 Partial Refund Rules

When only part of an order is returned:

· If the remaining Final Paid Amount still meets or exceeds the original GWP tier threshold, the customer may keep the corresponding GWP item.

· If the remaining Final Paid Amount falls below the original GWP tier threshold, the customer must return all GWP items in full or have the full MSRP of the applicable tier deducted from the refund.

· Partial tier retention, tier downgrades, and pro-rated GWP credits are not permitted under any circumstances.

4.6 Official Rules Prevail

All GWP terms, conditions, tier structures, and values are governed exclusively by our official Gift with Purchase Promotion Rules. Media Parties shall reference the official rules for complete details and shall not rely on outdated, summary, or third-party information.

4.7 Enforcement

We reserve the right to revoke all access to Press Materials and Brand Assets, and pursue all available legal and equitable remedies, for any material misrepresentation of GWP terms, including but not limited to misrepresentations of return policies, eligibility rules, deduction rules, or the nature of GWP items.

5. Product Information Disclaimers

All product information, specifications, pricing, imagery, and promotional content contained in Press Materials or on our website are provided for editorial purposes only and are subject to change at any time without notice.

5.1 Subject to Change

Product formulations, specifications, features, pricing, availability, and packaging may change at any time at the manufacturer’s sole discretion. We do not warrant that Press Materials or product information is accurate, complete, reliable, current, or error-free. Minor variations in color, size, specifications, or packaging may occur due to manufacturer changes.

5.2 Illustrative Purposes Only

Product images are for illustrative purposes only. Actual product packaging, contents, and accessories may differ from images displayed.

5.3 No Offer Where Prohibited

Nothing in any Press Material constitutes an offer to sell or a solicitation of an offer to buy in any jurisdiction where such offer would be unlawful.

6. Linking & Website Usage

6.1 Permitted Linking

Media Parties may link to our homepage or publicly accessible product pages, provided that:

· the link is fair, accurate, and non-misleading;

· the link does not imply endorsement, sponsorship, or official affiliation;

· the link does not present our content in a false, misleading, or derogatory context.

6.2 Prohibited Uses of Website Content

Framing, mirroring, scraping, deep-linking to internal checkout, account, or cart pages, or reproducing substantial portions of our website content without our prior written consent is strictly prohibited.

7. Multi-Jurisdictional Regulatory Compliance

Our press materials, brand usage guidelines, and promotional representations are engineered to align with the highest regulatory standards across every market we serve. Our rigorous cross-jurisdictional compliance framework ensures consistent governance while respecting local statutory requirements.

7.1 United States

All press materials and promotional statements comply with Federal Trade Commission (FTC) guidelines on truth in advertising, endorsements, and unfair trade practices. Nothing in our press materials is intended to constitute an unfair or deceptive trade practice under applicable federal or state law.

7.2 European Union & United Kingdom

All press materials comply with the EU Unfair Commercial Practices Directive, UK Consumer Rights Act, and applicable advertising regulations. Media Parties are responsible for ensuring their local coverage complies with applicable national advertising and consumer protection laws.

7.3 Germany & Austria

All promotional statements and GWP coverage comply with the Act against Unfair Competition (Gesetz gegen den unlauteren Wettbewerb – UWG) and the German Civil Code (BGB). All tier thresholds and promotional values are presented transparently and in full accordance with local trade regulation requirements.

7.4 France

All press materials and promotional communications comply with the French Consumer Code (Code de la consommation). Media Parties are responsible for ensuring their coverage complies with all applicable French advertising and consumer protection regulations.

7.5 Canada

All press materials comply with the Competition Act and applicable Canadian consumer protection and anti-spam regulations.

7.6 Australia & New Zealand

Nothing in our press materials excludes, restricts, or modifies any statutory consumer guarantees under the Australian Consumer Law or New Zealand Fair Trading Act where applicable by law.

7.7 Data Privacy Compliance

All Press Materials and our press practices comply with applicable data protection laws including GDPR, CCPA, and PIPEDA. Media Parties shall not disclose or use any personal data obtained from us or our website for any purpose beyond fair editorial coverage.

8. Third-Party Content Disclaimer

Statements, opinions, analyses, and representations made by third-party Media Parties are those of the respective authors and do not necessarily reflect the views, positions, or policies of Novum Inc.

We do not endorse, approve, verify, or assume responsibility for any third-party content, articles, reviews, or coverage that references our brand, products, or services. We are not liable for any inaccuracies, errors, omissions, or misrepresentations in third-party media coverage.

9. Intellectual Property

All Press Materials, Brand Assets, website content, and all related intellectual property are the exclusive property of Novum Inc. or our licensors and are protected by copyright, trademark, trade dress, and other intellectual property laws.

Nothing herein grants any license or right beyond the limited use expressly set forth herein. All rights not expressly granted are reserved. We reserve all rights to enforce our intellectual property rights against any unauthorized use.

10. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL NOVUM INC., ITS DIRECTORS, OFFICERS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM OR IN CONNECTION WITH ANY USE OF OUR PRESS MATERIALS, BRAND ASSETS, OR WEBSITE CONTENT BY ANY MEDIA PARTY, INCLUDING BUT NOT LIMITED TO LOSS OF REVENUE, LOSS OF PROFIT, BUSINESS INTERRUPTION, REPUTATIONAL HARM, OR LOSS OF OPPORTUNITY.

Our total aggregate liability for any claim arising from or related to use of our Press Materials or Brand Assets shall not exceed $1,000 USD or the total amount of any direct economic benefit we received from the Media Party in the 12-month period immediately preceding the date of the claim, whichever is greater.

Some jurisdictions do not allow the exclusion or limitation of liability for consequential damages, so the above limitations may not apply to you.

11. General Provisions

11.1 Entire Agreement

These Terms, together with our Terms of Service and all incorporated policies, constitute the entire agreement regarding use of our Press Materials and Brand Assets and supersede all prior or contemporaneous communications, representations, or understandings.

11.2 No Waiver

No waiver of any provision of these Terms shall be deemed a further or continuing waiver of that provision or any other provision.

11.3 Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions shall remain in full force and effect. The invalid provision shall be deemed modified to the minimum extent necessary to make it valid and enforceable while achieving the original intent.

11.4 Governing Law & Jurisdiction

These Terms shall be governed by the laws of the State of Delaware, United States of America, without regard to conflict of law principles. Any dispute arising out of or related to these Terms shall be brought exclusively in the state or federal courts located in New Castle County, Delaware.

11.5 Updates

We reserve the right to update or modify these Terms at any time. Material changes will be posted on this page with an updated effective date. Continued use after changes constitutes acceptance of the updated terms.

12. Press Inquiries

For press inquiries, media requests, or brand partnership matters, please contact:

Email: 1427150614@qq.com
Mailing Address:
Novum Inc.
Attn: Press & Communications
One Vanderbilt, 1 Vanderbilt Ave
New York, NY 10017
United States